Hey guys, there’s a killer new song out!!!
Except it’s not that new. At all.
AlunaGeorge‘s “You Know You Like It” — the song everyone and their brother has been banging their heads to for exactly a week — has been around for YEARS (it was first released in August 2011!!!). Like many other underground-turned-Billboard hits, it didn’t receive any real attention until 2014 when a DJ remixed the track. Talk about recycled novelty. That DJ is, of course, DJ Snake — the same dude behind 2014’s mega-hit, “Turn Down For What.”
I had never heard of the song — or the artist behind it — until Tuesday. Now it’s the only thing I hear every time I turn on the radio and/or queue up my Spotify playlist. I’m obsessed.
Another track that achieved delayed acclaim was Krewella’s summer smash hit, “Alive,” back in 2013. It was first released in June 2012, but it wasn’t until April 2013 (after being re-released) that the deliciously 90s-esque, EDM-infused pop track started causing buzz. The first time I heard the song, I felt déjà-vu; like I had heard it in my dreams in 1997.
Now, that’s a damn good jam.
Sadly, Krewella hasn’t done much since. And there was some controversy in 2014 between sisters, Jahan and Yasmine, and their producer, Kristopher “Rain Man” Trindl, after which the latter resigned.
Similar to “You Know You Like It” — but on a smaller scale — Ron Pope released “A Drop in the Ocean” in 2008, and heard radio silence until 2011 when the quaint love ballad was featured in a momentous scene of a Vampire Diaries episode. Eminem even remixed the track with Kanye West and Wiz Khalifa.
I recorded a track back in 2012 with rapper Mike Philson. It didn’t explode on social media the way we hoped it would, but in 2015, I still firmly believe it could be radio material with the right DJ remix.
And I love it when this happens to a track, because it reinforces all sorts of “don’t give up” rhetoric. If you’ve created something good, and something you believe in, keep molding, building, and sharing it. No song is ever truly complete. At any time, it can be remixed, covered, sampled…
Music is forever a work in progress.